Wellity, Wellity, Wellity…
It appears that one of the neatest marketing gimmicks that has ever befallen mankind has befallen mankind in Burbank, CA (among other places). Turns out, this Kwik-E-Mart is about 2 minutes from my place of work in sunny Burbank, so I stopped by after work today.
I’ve been a long-time Simpsons nut, and to see something like this was just too cool. It wasn’t anything spectacular, but they did a nice job of dressing the place up and it brought a smile to my face. You can go here to see all the pics I took.
Also, I took the pictures using my new Blackberry 8300, aka the “Curve”, so I apologize now for the saturation and grain of the pics. I will admit though, for a cellphone cam, the pics look awfully good.
There are only a few of these around the US, and you can locate the nearest to you here.
I also got the comic book that they distribute at the stores (grabbed the last one by guessing the exact number an employee wrote on a piece of paper. woohoo!) and a collector’s cup.
Pretty fun time, and as you can see from the pictures, it was a popular place. They had policemen at the door and in the parking lot just to keep the rabid, ne’er-do-well Simpsons maniacs from trashing the joint. :-)
-Chris
Woohoo! When Crystal and I were in NYC a couple weeks ago, I heard about this on TV, so I specifically tracked down where the location was. We went, bought a Buzz cola (no Duff beer is sold) and a Squishee, took a bunch of pictures, and smiled like little school kids. Awesome time.
~Andrew
It’s a totally awesome way to promote a movie by word-of-mouth. There was something awfully neat about being in a Kwik-E-Mart, even if it was a temporary fake.
-Chris